Barcelona Catalonia consolidates its leadership in attracting investment at MIPIM 2022

Barcelona Catalonia represents the alliance between the Generalitat de Catalunya, through INCASÒL, the Barcelona City Council and the Metropolitan Area of Barcelona, united with the aim of promoting inclusive, sustainable and cohesive development models.

Under the slogan Barcelona Catalonia. Open for Business! This is the 15th year that we are attending MIPIM, the world’s leading real estate fair, in Cannes (France), in search of potential foreign investors who want to bring their projects to the Metropolitan Area of Barcelona.

Among the projects presented, we highlight our Barcelona Green Deal strategy, in which we collect the priority lines of economic promotion aligned with the 2030 agenda, towards a more competitive, sustainable and equitable city, adapted to challenges such as the ecological and digital transition.

On the other hand, the Parc de l’Alba project, after the latest award of one of its plots for 36.6 million euros, will become the largest Data Center in Catalonia.

Finally, we highlight the “Illa A Business Park, Viladecans” project, the new 26,357 m² Business Center in Viladecans, which combines office complexes with common green spaces, maintaining the continuity of the landscape through architecture.

Our big conference of this edition of MIPIM was “New regeneration for business! Metropolitan opportunities for global companies” in which we discussed how urban regeneration factors, with a mix of uses, the application of sustainability and digitalization, are the best platform for the regeneration of the economy.

It is also worth highlighting the presentation “Catalonia, a land of business Opportunities” and laMercedes project, the first eco-district in Barcelona, finalist in the MIPIM Awards.

In this video, we summarise everything that this great fair has meant and the effect of our presence to promote the metropolitan area of Barcelona:

• 250 square metres of exhibition space
• Six presentations at the stand
• 900 visits to the Barcelona Catalonia stand
• 230 attendees at our promotional events
• Two conferences within the official programme of MIPIM
• The Barcelona Catalonia brand has reached 8,000 visitors to MIPIM