26
February
2024


Share on networks

Meeting and conference tourism is essential for Barcelona, with more than 450 conferences in 2023 and more than 100 confirmed appointments for the coming months. Christoph Tessmar, director of the Barcelona Convention Bureau (BCB), anticipates a year equal to or better than the previous one, predicting a promising future for Barcelona in this area.

The city has attracted major international events, strengthening its position in the MICE (Meetings, Incentives, Conferencing and Exhibitions) sector. Some events such as Integrated Systems Europe and Mobile World Congress stand out on the calendar above the others.

The city’s infrastructure, its professionalism and the hotel offer are factors that contribute to its success. However, competition from cities like Madrid, Vienna and Paris is becoming stronger. To maintain its leadership, Barcelona must identify opportunities, diversify and consider expansions such as Fira de Barcelona’s Gran Via venue and the possible conversion of the Airport into an intercontinental hub. Despite the post-pandemic challenges, the MICE sector shows resilience and contributes beyond the economic impact, enriching tourism and promoting knowledge in the city.

Currently, the BCB is working on 108 applications for the coming years, maintaining the confidentiality of the sector.

Share on networks

Related news

Llum verda a l’ampliació de l’aeroport del Prat: una inversió de 3.200 milions d’euros per assolir els 70 milions de passatgers

News

El Prat airport expansion gets green light: €3.2 billion to be invested to reach 70 million passengers

Barcelona, entre el ‘top cinc’ dels principals hubs de startups de la Unió Europea per segon any consecutiu

News

Barcelona among top five start-up hubs in European Union for second year in a row

El nou Campus Barcelona de Smith+Nephew consolida Catalunya com a referent de la innovació sanitària a Europa

News

New Smith+Nephew Barcelona Campus consolidates Catalonia as European benchmark in healthcare innovation

Les ciències de la vida a Catalunya es consoliden com a eix d’innovació i creixement: 220 milions d’inversió i 8,7% del PIB

News

Consolidation of life sciences in Catalonia as driving force for innovation and growth: €220 million invested and 8.7% of GDP

Barcelona Catalonia
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.