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  • The Catalan capital beat several other European cities in attracting this project
  • This new announcement consolidates Barcelona as one of Europe’s leading IT hubs

Nestlé PurinaThe multinational company Nestlé  is maintaining its long-held investment commitment in Catalonia and has once again chosen Barcelona, this time as the site of its new global centre for digital information. The investment involves the Nestlé pet food subsidiary Nestlé Purina Petcare, which has chosen the Catalan capital for the construction of Purina Studios, its new digital hub.

This new centre will specialize in e-commerce, Internet, social networks and relationships with key groups for the brand, such as veterinarians, media, consumers and NGOs, among others. Working from Barcelona, ​​it will serve over 40 countries in Europe, the Middle East and North Africa.

The Catalan capital beat several European cities in attracting the latest project from the Swiss multinational group, which will be locating in some 1,000 square metres of office space in Esplugues de Llobregat, Barcelona. Numerous digital experts from Nestlé Purina have recently moved in to the area from the United Kingdom, France and the group headquarters in Lausanne, Switzerland.

This new announcement means that Barcelona is progressively establishing itself as one of Europe’s main IT hubs. Sources from the company stated that in choosing the Catalan capital, those factors that held a decisive influence were an extremely favourable mobile and digital ecosystem, quality of life, the availability of qualified talent and the international appeal of the city. In 2016, Nestlé installed the Global Digital technology centre in Barcelona for work on web development and mobile applications, and which employs over 100 people.

[10/20/2017]

INTERVIEW Jaume Collboni Vice-president of Social and Economic Development of the Metropolitan Area of Barcelona (AMB)
AGENDA
June 2018
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
28/05/2018 29/05/2018 30/05/2018

Category: GeneralN/A: BIZ BARCELONA

N/A: BIZ BARCELONA
31/05/2018

Category: GeneralN/A: BIZ BARCELONA

N/A: BIZ BARCELONA
01/06/2018 02/06/2018 03/06/2018
04/06/2018 05/06/2018

Category: GeneralN/A: SIL BARCELONA - EXPO & CONGRESS

N/A: SIL BARCELONA - EXPO & CONGRESS
06/06/2018

Category: GeneralN/A: SIL BARCELONA - EXPO & CONGRESS

N/A: SIL BARCELONA - EXPO & CONGRESS
07/06/2018

Category: GeneralN/A: SIL BARCELONA - EXPO & CONGRESS

N/A: SIL BARCELONA - EXPO & CONGRESS
08/06/2018 09/06/2018 10/06/2018
11/06/2018 12/06/2018 13/06/2018 14/06/2018 15/06/2018 16/06/2018 17/06/2018
18/06/2018 19/06/2018 20/06/2018 21/06/2018 22/06/2018 23/06/2018 24/06/2018
25/06/2018 26/06/2018 27/06/2018

Category: GeneralN/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN

N/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN

Category: GeneralN/A: GAMELAB BARCELONA

N/A: GAMELAB BARCELONA
28/06/2018

Category: GeneralN/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN

N/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN

Category: GeneralN/A: GAMELAB BARCELONA

N/A: GAMELAB BARCELONA
29/06/2018

Category: GeneralN/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN

N/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN

Category: GeneralN/A: GAMELAB BARCELONA

N/A: GAMELAB BARCELONA
30/06/2018

Category: GeneralN/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN

N/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN
01/07/2018

Category: GeneralN/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN

N/A: FADFEST’18 – THE FESTIVAL OF ARTS AND DESIGN